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The Worst Marketing Strategy You Can Use Marketing Articles | November 3 Wholesale NFL Jerseys China , 2003
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THE VICTORY LAP
by Charles Davidson

Today's Track:
The Worst Marketing Strategy You Can Use

*****************************************************************

Hi there! Welcome to another issue of The Victory Lap. Here at
the Victory Lap, you'll learn how to kick your business into
overdrive.

There's no hype or fluff here. Just down and dirty, white
knuckle advice to steer you toward the fast track. No
advertising. No gimmicks. No shameless promotions. Just the
stuff you really need. Plus a kick in the seat to get you to
shift into high gear.

Sit down . . . buckle up . . . here we go . . .

HEY, SMALL BUSINESS OWNER Wholesale NFL Jerseys , TAKE A LOOK AT THIS!

"Submit your website to 104,287 search engines and websites.
Before you know it, your website will be seen by everyone on
Planet Earth and you'll have more money in your pockets than you
know what to do with. Isn't that worth the small one-time fee
of $34.95?"

OK. Maybe I made that quote up.

Sounds tempting, though Wholesale Jerseys From China , doesn't it?

It's so easy and effortless. You know how hard it is to list
your website with search engines. It takes time and lots of
typing.

If you could only type all of that information once and then
send it to all of those websites with the click of a button.
Isn't that what your computer is supposed to do, anyway? Make
things easier for you?

The scenario is probably familiar to you. You've stumbled on a
web page that promises thousands of search engines submissions
with relatively little effort. All you have to do is buy their
software or subscribe to their service.

All your marketing problems will be solved before you can say,
"Your credit card has been charged."

There is only one minor drawback. It doesn't work.

I know. They make it sound so convincing. They make it sound
so easy. They make it sound so effective.

Welcome to the world of marketing hype.

Let's take a look at what happens behind the scenes . . .

FEELING A LITTLE OVERWHELMED?

First of all, these marketing systems want you to believe that
there are thousands or hundreds of thousands of search engines
on the web that you can submit your website to.

Let's assume you're brand-new to the world of Internet
marketing. If you heard about a service that offered to submit
your website to 104 Wholesale Jerseys China ,287 search engines, you would probably be
thinking . . .

"Wow, that's a lot of search engines I have to visit and enter
my website information into!"

and probably also . . .

"I've gotta get me some help."

These marketers want you to think that the job of posting your
information to search engines is overwhelming. Otherwise there
would be no market for their useless products.

But come back to the real world for a moment and think about ir
for a second.

HOW DO YOU SEARCH FOR INFORMATION?

When you want to find something on the Internet, where is the
first place you go?

Do you automatically surf over to "Bob's Quaint Little Seach
Engine" at http:www.bobsplace~searchffasubmit

Is "Andy's Free For All Page" your first choice to find anything
and everything you need online.

I bet not.

If my hunch is correct Wholesale Jerseys , you probably use something like Dogpile
or Google or AltaVista. If you are like me, you might even have
Yahoo! set as your browser home page.

The point here is that there are only a few dozen search engines
that are worth your marketing time, effort, or money.

You'll either want to stick with the big names that everyone
uses Cheap Custom NFL Jerseys , or search out those specialty search engines that cater to
your business specialty or niche.

If you are focusing your marketing efforts on the top 86,037
search engines out there, your marketing efforts are way too
scattered. You need to narrow down your possibilities by 80,000
or so.