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The relative ease of i) generating good ideas and ii) lack of resources means that there are usually more good ideas available than can be successfully innovated. As a result Shaquem Griffin Womens Jersey , it is often the case that ideas must be evaluated for risk and reward in order to select those that are most likely to succeed.

Part 2 of Good Ideas ? Creativity and Innovation Management - will briefly discuss the concept of fit. An idea may be a good one, but does the person or firm that generated it have the ability to successfully bring it to market?

To provide a simple measurement and relative value of ideas, the following three criteria can be rated (or further analysed and rated):

a) Strategic fit. Katz et al (2003) argue that an idea must fall in line with the organization's strategy. If Hewlett Packard (for example) were to suddenly attempt to develop soundless Velcro, non-fossil fuel cars or a sonic screwdriver, the chances increase that innovation of those products would conflict with their existing strategy and divert resources Chris Carson Womens Jersey , thus increasing the risk for all product lines. Stick to the knitting is a common expression, though diversification can bring benefits.

b) Does the firm have the technical expertise to make it work? If HP were to take up non-fossil fuel cars, then that would involve significantly different technical competencies than they already have in-house. Whole teams with different skill sets and experiences would have to be brought in.

c) Do the business competencies exist? These include competencies in marketing, new product development, the ability to manage widely scattered employees and facilities etc. Does the big idea justify the expense?

In conclusion Russell Wilson Womens Jersey , a multitude of criteria must be considered and evaluated for risk and reward before big budgets are spent bringing the product to market.

This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from . You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London Authentic Ugo Amadi Jersey , UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on .
Have you been in a "brainstorming" session where each person just defended their own ideas? Worse is when people don't suggest ideas at all, for fear they'll be attacked. That's no way to brainstorm. Brainstorming is using the power of many minds Authentic Phil Haynes Jersey , and ideas should flow freely and trigger other ideas. How do you make that happen?


The Key To Good Brainstorming


You have to have a good leader to have good brainstorming. The leader isn't there to impose his will, though, but to stop the imposition of anyones will. His role is to stop criticisms, arguments, and even strong opinions Authentic Gary Jennings Jr. Jersey , at least in the first part of the session.


A brainstorming session needs to be spontaneous, open and uncritical. "Bad" or "silly" ideas can lead to helpful ones, so suggestions have to be left un-judged at first. To brainstorm effectively, you can't stifle the creative process. The leaders job, then Authentic Cody Barton Jersey , is to make everyone feel free to suggest any ideas.


An Example Of Good Brainstorming


The scenario: your business needs to cut delivery costs. The group throws out ideas and thoughts. "Let's not deliver," someone suggests, and when another starts to criticize, you remind him of the rules. "Negotiate lower rates," somebody says Authentic D.K. Metcalf Jersey , "Or just find a company with lower rates," another adds. Ideas like reducing package weight and charging customers more are suggested, and lead to other ideas.


You keep it civil, take notes, and eventually call a halt to this free-for-all part of the session. Now it's time to evaluate and develop the ideas for whatever usefulness they may have.


To keep the creativity flowing in this stage Authentic Marquise Blair Jersey , have participants defend or develop ideas that are not their own. This brings new insight to the idea, and prevents the problem of ego-identification that causes people to get "stuck in a rut" with their own ideas.


For example, ask the man who was critical of the idea of not delivering to work with that idea. "We have to deliver," he might start with. Then he thinks for a second and says, "I suppose we could deliver to central distribution points instead of to the individual customer. The customer could drive a short distance to pick up their order. That might save us on shipping."


Someone else suggests that the customers may like the arrangement. They would be able to return the product immediately if they were dissatisfied Authentic L.J. Collier Jersey , with no need to pack and ship it. You assign a couple people to look into it, and move on to the other ideas.


Good leadership keeps the whole process working. In the last example, you've even used a "bad" idea to come to a possible solution. That's good brainstorming.

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